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Ethics in marketing : international cases and perspectivesMurphy, Patrick E., 1948- = Марфи, Патрик Е., 1948- ...Type of material - book ; adult, seriousEdition - 2nd ed.Publication and manufacture - Abingdon (Oxon) ; New York : Routledge, cop. 2017Language - englishISBN - 978-1-138-64808-1; 978-1-138-64809-8COBISS.SR-ID - 514665591
Author
Murphy, Patrick E., 1948- = Марфи, Патрик Е., 1948- |
Laczniak, Eugene R. = Лачњак, Еугеније Р. |
Harris, Fiona, 1967- = Харис, Фиона, 1967-
Topics
Marketing |
Moral and ethical aspects |
Marketing |
Case studies |
trženje |
etika |
poslovna etika |
strategija trženja |
družbena odgovornost |
primeri |
marketing |
ethics |
business ethics |
marketing strategy |
social responsibility |
cases
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Library/institution |
City | Acronym | For loan | Other holdings |
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Faculty of Economics, Belgrade | Beograd 6 - Savski venac | EFBG |
restricted loan – outside loan 1 cop.
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Murphy, Patrick E., 1948- = Марфи, Патрик Е., 1948- | ![]() |
Laczniak, Eugene R. = Лачњак, Еугеније Р. | ![]() |
Harris, Fiona, 1967- = Харис, Фиона, 1967- | ![]() |
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