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Consumer behavior : buying, having, and beingSolomon, Michael R., 1956- = Соломон, Мајкл Р., 1956-Type of material - book ; adult, seriousEdition - 12th ed., global ed.Publication and manufacture - Boston [etc.] : Pearson, cop. 2018Language - englishISBN - 1-292-15310-5; 978-1-292-15310-0COBISS.SR-ID - 12903964
Author
Solomon, Michael R., 1956- = Соломон, Мајкл Р., 1956-
Topics
potrošnik |
psihologija potrošnika |
vedenjske znanosti |
behaviorizem |
psihologija osebnosti |
individualizem |
trendi |
potrošnja |
odločanje |
trg |
motiviranje |
komuniciranje |
nakup |
medkulturno delovanje |
consumer |
consumer psychology |
behavioural sciences |
behaviourism |
psychology of personality |
individualism |
consumption |
decision making |
market |
motivation |
communications |
segmentation |
purchasing |
cross-cultural activities |
cross-cultural activities
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Страна књига II 0000005887 0000000001 IN: 000137365 Страна књига II 5887 1 IN: 000137365 |
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Страна књига II 0000005887 IN: 000137364 Страна књига II 5887 IN: 000137364 |
available - restricted - outside loan - loan period: 1 months
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Solomon, Michael R., 1956- = Соломон, Мајкл Р., 1956- | ![]() |
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