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  • Virtuelno ponašanje na Fejsbuku
    Radić-Bojanić, Biljana, 1975- = Радић-Бојанић, Биљана, 1975-
    Virtual social networks are a widespread phenomenon which has crossed the boundaries of age, gender, occupation, nation, religion and other factors. They allow users to build networks of friendships, ... acquaintances and contacts, which enables them to connect the virtual and real world. Facebook is the most popular social network today so this paper focuses on the types of behaviour that its users exhibit in their daily use and presence. Relying on a questionnaire conducted with 161 participants (N=161) via the SurveyMonkey platform, the paper analyzes: (1) external factors that influence the users' virtual behaviour (age, frequency of Facebook presence, length of Facebook presence); (2) subjective and personal reasons for the use of Facebook; (3) types of behaviour that users exhibit during their Facebook presence; (4) the attitudes Facebook users have towards this virtual network and various phenomena connected with it. The questionnaire data is analyzed in the SPSS 17.0 package for ANOVA in order to disclose which external factors influence the users' virtual behaviour and how, and for Pearson's correlation to see if there are any correlations between the reasons for Facebook use and virtual behaviour. The starting hypotheses are the primary influence comes from the increased and prolonged Facebook presence and that certain types of virtual behaviour are interconnected (e.g. commenting on other people's statuses and commenting on other people's photographs).
    Извор: Digitalne medijske tehnologije i društveno-obrazovne promene. 4 (Str. 365-374)
    Врста грађе - излагање на конференцији
    Година - 2015
    Језик - српски
    COBISS.SR-ID - 519709028

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