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  • Medijski (ne)pismeni : prilagođavanja i perspektive
    Andevski, Milica, 1959- = Андевски, Милица, 1959- ; Arsenijević, Jasmina
    The subject of the research presented in this study is the understanding and the level of media literacy as well as the relationship between media literacy and socio-demographic characteristics of ... members of Serbian educational and academic society. The survey was conducted during 2013 throughout Serbia. Methods of data processing acquired through a questionnaire used in this study, were following: content analysis, frequencies and percentages, mean and standard deviation, t-test and ANOVA. The research instrument of media literacy is conceptualized on the basis of a questionnaire used in the research by Burson (2010), in which has been examined the level of media literacy of journalism students in Oklahoma, United States. 29.3% of respondents correctly defined the concept of media literacy in this survey. Respondents in average achieved score 3.56 on a scale of media literacy, indicating that members of Serbian educational and academic society express moderately high media literacy, although on the very border with the average one. This finding is not encouraging considering that the research population was consisted of Serbian intellectual elite. Results are discussed through the comparison with findings of similar studies, such as the one from the United States (Burson, 2010) or from Croatia (Čizmar, Obrenović, 2013). These results and the results of similar studies contribute in determination of the adjustment of Serbian educational community to the global social and media-technological change and present the starting point in defining the politics of media education in Serbia and neighboring countries.
    Врста грађе - излагање на конференцији
    Година - 2015
    Језик - српски
    COBISS.SR-ID - 519719524