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Uporaba spletnih družbenih omrežij na področju odnosov z javnostmi [Elektronski vir] = Use of social network for business in the public relationsJerman, Damjana, 1972- ; Završnik, BrunoPred uvedbo interneta so organizacije natančno nadzorovale vse komunikacijske oblike, z njegovo uvedbo pa morajo identificirati tista družbena omrežja, ki predstavljajo njihove ciljne javnosti, jih ... spremljati in v njih sodelovati. Spletne skupnosti so tip družbenih omrežij, katere imajo vpliv na določeno ciljno javnost. Socialni kapital lahko obravnavamo v kontekstu izraza družbene mreže t.j. osebne povezave med udeleženci. Prednosti grajenja spletnih družbenih omrežij kot orodja odnosov z javnostmi so za organizacijo sledeče: spletna družbena omrežja povečujejo ustvarjanje vsebin s strani uporabnikov organizacij, vzpostavijo se sistemi zbiranja povratnih informacij, člani spletnih družbenih omrežij delijo interese in lahko začnejo graditi odnose itd. Ustvarjanje dobrodelnih komunikacijskih dogodkov je le eden izmed instrumentov odnosov z javnostmi. S pomočjo spletnih družbenih omrežij lahko organizacije dosegajo cilje na področju odnosov z javnostmi, tudi z izvedbo virtualnih dogodkov in konferenc v dobrodelne namene.Type of material - conference contributionPublish date - 2011Language - slovenianCOBISS.SI-ID - 10951196
Author
Jerman, Damjana, 1972- |
Završnik, Bruno
Topics
spletne strani |
omrežja |
komunikacije |
odnosi z javnostjo |
dobrodelne organizacije |
prireditve
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Jerman, Damjana, 1972- | 28240 |
Završnik, Bruno | 11974 |
Source: Personal bibliographies
and: SICRIS
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