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  • Decision analysis for management judgment
    Goodwin, Paul ; Wright, George, 1952-
    Decision analysis can play a valuable role in helping people to make decisionsthat involve risks or multiple objectives, but potential users are often deterred by the presentation of the subject in a ... mathematical form. Thisbook aims to make decision analysis accessible to managers and administrators. Written in a user-friendly style, with little or no mathematical notation, and using practical examples, the book is unrivalled inits breadth of coverage of decision analysis methods. It demonstrates the pitfalls associated with unaided decision making and shows how difficult decisions can be tackled in structured ways so that new insights emerge and a documented and defensible rationale for the decision is established. Extended and updated, this new edition contains a new chapter on structured risk and uncertainty management, updated coverage of research on how people make decisions, including fast and frugal heuristics, a detailed case study demonstrating the application of scenario planning and enhanced coverage of decision framing. Additional exercises have also been added to many chapters, while a companion web site contains valuable resources for lecturers and students. These include detailed answers to end-of-chapter exercises, PowerPoint slides, specimen examination papers and coursework with suggested answers, and links to other resources on the Internet, including downloadable software. Assuming no prior knowledge of decision analysis, this book will help both practising managers faced with the responsibility of making crucial decisions as well as students on management, business administration and operations research courses.
    Type of material - profess. monogr ; adult, serious
    Edition - 3rd ed.
    Publication and manufacture - Chichester [etc.] : J. Wiley, cop. 2004
    Language - english
    ISBN - 0-470-86108-8
    COBISS.SI-ID - 14564326

Library/institution City Acronym For loan Other holdings
EF, Central Economic Library, Ljubljana Ljubljana CEKLJ outside loan 2 cop.
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