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Ocena primernosti sistemov za ravnanje odnosov s kupci (CRM- sistemi) v manjšem lesnem podjetju : diplomsko delo (visokošolski strokovni študij) = Assessment of the adequacy of customer relationship management systems (CRM) in a smaller timber-processing company : graduation thesis (higher professional studies)Žerovnik, TomažZahteve sodobnega poslovnega okolja so za podjetja čedalje večje. Poleg kakovostnih in cenovno sprejemljivih proizvodov, trg oz. kupci pričakujejo hiter, učinkovit in kakovosten servis. Ker se ... zahteve kupcev spreminjajo in soyato čedalje bolj kompleksne, je njihovo učinkovito obvladovanje brez uporabe informacijskih orodij (skoraj) nemogoče. CRM-sistemi oz. orodja (Customer Relationship Management) zato v praksi postajajo vse pogostejši pripomoček za ravnanje odnosov s kupci, tako za mala kot velika podjetja. Poleg teoretičnega pristopa k implementaciji CRM-orodij smo predstavili predvsem postopek njihove implementacije v konkretno manjše lesno podjetje (Rihter d.o.o.) na osnovi uporabe metode 8 gradnikov. Dokazali smo, da obstoji vrsta prednosti ob uporabi teh orodij tudi v manjšem lesnem podjetju, kar opravičuje njihovo uporabo. V ta namen je bila pripravljena tudi ocena primernosti uporabe nekaterih CRM-orodij v manjšem lesnem podjetju, na osnovi katere je bilo za konkretno podjetje izbrano orodje Business Contact Manager za Outlook 2003. Njegova implementacija je potrdila tezo, da se z uporabo že najpreprostejšega orodja CRM izboljšajo odnosi s kupci in zmanjša obseg administrativnih del.Type of material - undergraduate thesis ; adult, seriousPublication and manufacture - Ljubljana : [T. Žerovnik], 2007Language - slovenianCOBISS.SI-ID - 1483657
Author
Žerovnik, Tomaž
Other authors
Kropivšek, Jože |
Oblak, Leon, 1966-
Topics
lesarstvo |
marketing |
prodaja |
informatika |
CRM-sistemi |
woodworking industry |
marketing |
sales |
information technology |
CRM-systems |
CRM-systems
Library/institution |
City | Acronym | For loan | Other holdings |
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BF, Department of Wood Science and Technology, Lj. | Ljubljana | BFLES |
reading room 1 cop.
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Žerovnik, Tomaž | |
Kropivšek, Jože | 16198 |
Oblak, Leon, 1966- | 13400 |
Source: Personal bibliographies
and: SICRIS
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