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Analiza nakupnega procesa in izdelava strategije pozicioniranja izbrane blagovne znamke spodnjega perila na češkem trgu : magistrsko deloBrilli, Andraž ; Grubelnik, Tina, 1985- ; Lah, Ajda, 1985-Type of material - master's thesisPublication and manufacture - Ljubljana : [A. Brilli : T. Grubelnik : A. Lah], 2012Language - slovenianCOBISS.SI-ID - 21297638
Author
Brilli, Andraž |
Grubelnik, Tina, 1985- |
Lah, Ajda, 1985-
Other authors
Kolar, Tomaž, 1968- |
Zalaznik, Maja, ekonomistka
Topics
Slovenija |
tekstilna industrija |
industrijsko podjetje |
Lisca |
poslovanje podjetja |
uspešnost poslovanja |
trženje |
vedenje potrošnikov |
odločanje |
blagovne znamke |
pozicioniranje proizvoda |
zunanja trgovina |
Slovenia |
textile industry |
industrial enterprises |
company performance |
business efficiency |
marketing |
consumer behaviour |
decision making |
trademarks |
positioning |
foreign trade |
foreign trade
Library/institution |
City | Acronym | For loan | Other holdings |
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EF, Central Economic Library, Ljubljana | Ljubljana | CEKLJ |
reading room 1 cop.
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Brilli, Andraž | |
Grubelnik, Tina, 1985- | |
Lah, Ajda, 1985- | |
Kolar, Tomaž, 1968- | 16007 |
Zalaznik, Maja, ekonomistka | 15496 |
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