The Oxford handbook of publishing

National and University Library, Ljubljana (NUK)

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The Oxford handbook of publishing

The Oxford handbook of publishing marks the coming of age of the scholarship in publishing studies with a comprehensive exploration of current research, featuring contributions from both industry ... professionals and internationally renowned scholars on subjects such as copyright, corporate social responsibility, globalizing markets, and changing technology. This authoritative volume looks at the relationship of the book publishing industry with other media, and how intellectual property underpins what publishers do. It outlines the complex and risky economics of the industry and examines how marketing, publicity, and sales have become ever more central aspects of business practice, while also exploring different sectors in depth and giving full treatment to the transformational and much discussed impact of digital publishing.

Type of material - scientific monograph ; adult, serious

Edition - 1st ed., 1st impression

Publication and manufacture - Oxford : Oxford University Press, 2019

Language - english

ISBN - 978-0-19-879420-2

COBISS.SI-ID - 69668962

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Phillips, Angus | Bhaskar, Michael

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Phillips, Angus
Bhaskar, Michael

Source: Personal bibliographies and: SICRIS

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