Analiza pomembnosti kriterijev pri oglaševanju lesnih izdelkov in storitev : diplomsko delo - visokošolski strokovni študij; The importance of criteria analysis in advertising wood products and service : graduation thesis

BF, Dept. of Wood Technology, Lj. (BFLES)

Analiza pomembnosti kriterijev pri oglaševanju lesnih izdelkov in storitev : diplomsko delo - visokošolski strokovni študij = The importance of criteria analysis in advertising wood products and service : graduation thesis - higher professional studies

Jukić, Miha, 1980-

Na tržišču je veliko ponudnikov lesnih izdelkov in storitev, zato si morajo podjetja neprestano prizadevati za izboljšanje ali vsaj ohranitev svojega tržnega deleža. Načinov je več, eden izmed njih ... je tudi oglaševanje. Ponudnik mora pripraviti tak oglas, ki bo potrošnikom všeč. Pri tem mora upoštevati številne kriterije, kakor tudi dejstvo, da so nekateri izmed teh pomembnejši od drugih. Ugotavljali smo, kakšno je mnenje tržnih strokovnjakov o pomembnosti kriterijev pri oglaševanju lesnih izdelkov in storitev. Rezultate raziskave smo upoštevali pri ocenjevanju oglasov potencialnih kupcev.

Type of material - undergraduate thesis ; adult, serious

Publication and manufacture - Ljubljana : [M. Jukić], 2013

Language - slovenian

COBISS.SI-ID - 2118537

Link(s):
http://www.digitalna-knjiznica.bf.uni-lj.si/lesarstvo/vs_jukic_miha.pdf
Repository of the University of Ljubljana – RUL

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Author
Jukić, Miha, 1980-

Other authors
Oblak, Leon, 1966- | Jošt, Matej, lesar | Kitek Kuzman, Manja

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Call number – location, accession no. ...	Copy status	Reservation
Knjižnica BF za lesarstvo vsn 369 IN: 020130053	available - reading room

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Year	Impact factor		Edition		Category		Classification
Year	JCR	SNIP	JCR	SNIP	JCR	SNIP	JCR	SNIP

Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Jukić, Miha, 1980-
Oblak, Leon, 1966-	13400
Jošt, Matej, lesar	24295
Kitek Kuzman, Manja	20385

Source: Personal bibliographies and: SICRIS

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