BF, Dept. of Wood Technology, Lj. (BFLES)
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Oglaševanje pohištvenega podjetja Alples d.d. : diplomski projekt = Advertisment furniture company Alples d.d. : B. Sc. thesisBrišar, KarmenPredstavili smo pohištveno podjetje Alples in njegovo delovanje na področju trženja, s poudarkom na oglaševanju. Podjetje je bilo v preteklosti, glede na sredstva, vložena v oglaševalske in druge ... trženjske aktivnosti, eno izmed vodilnih v slovenski lesni panogi. Kljub temu pa se ne more kosati s podjetji iz drugih panog, ki po podatkih agencije Linea Medije d.o.o za oglaševanje namenijo precej več sredstev. Prikazali smo deleže finančnih sredstev, ki jih za trženje nameni podjetje Alples in deleže, ki jih za to namenijo druga podjetja na slovenskem trgu. Podali smo tudi predloge ukrepov, ki bi podjetju omogočili večjo propoznavnost, tudi med mlajšimi generacijami.Type of material - undergraduate thesis ; adult, seriousPublication and manufacture - Ljubljana : [K. Brišar], 2015Language - slovenianCOBISS.SI-ID - 2392713
Author
Brišar, Karmen
Other authors
Oblak, Leon, 1966- |
Kitek Kuzman, Manja
Topics
oglaševanje |
trženje |
podjetje Alples |
advertisement |
marketing |
Alples company
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Knjižnica BF za lesarstvo dv1 0000000043 IN: 020150040 Knjižnica BF za lesarstvo dv1 43 IN: 020150040 |
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Brišar, Karmen | ![]() |
Oblak, Leon, 1966- | 13400 |
Kitek Kuzman, Manja | 20385 |
Source: Personal bibliographies
and: SICRIS
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