-
Principles of marketingKotler, Philip, 1931- ; Armstrong, Gary M., Dr.Type of material - textbook ; adult, seriousEdition - 14th ed.Publication and manufacture - Upper Saddle River [etc.] : Pearson Prentice Hall, cop. 2012Language - englishISBN - 978-0-13-216712-3; 0-13-216712-3COBISS.SI-ID - 20309990
Author
Kotler, Philip, 1931- |
Armstrong, Gary M., Dr.
Topics
trženje |
poslovno komuniciranje |
strategija trženja |
tržne raziskave |
vzajemno trženje |
okolje |
vedenje potrošnikov |
konkurenčne prednosti |
proizvodi |
blagovne znamke |
družbena odgovornost |
etika |
etika |
marketing |
business communication |
marketing strategy |
market research |
relationship marketing |
environment |
consumer behaviour |
competitive advantage |
products |
trademarks |
social responsibility |
ethics |
ethics
Call number – location, accession no. ... |
Copy status | Reservation |
---|---|---|
· Prosti p. G1 KOTLER P. Principles of IN: 000231430 · Prosti p. G1 KOTLER P. Principles of IN: 000231430 |
on loan - outside loan, due date: not specified
|
|
· Prosti p. G1 KOTLER P. Principles of IN: 000231429 · Prosti p. G1 KOTLER P. Principles of IN: 000231429 |
on loan - outside loan, due date: not specified
|
Shelf entry
Permalink
- URL:
Impact factor
Access to the JCR database is permitted only to users from Slovenia. Your current IP address is not on the list of IP addresses with access permission, and authentication with the relevant AAI accout is required.
Year | Impact factor | Edition | Category | Classification | ||||
---|---|---|---|---|---|---|---|---|
JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
Select the library membership card:
DRS, in which the journal is indexed
Database name | Field | Year |
---|
Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
---|---|
Kotler, Philip, 1931- | |
Armstrong, Gary M., Dr. |
Select pickup location:
Material pickup by post
Notification
Subject headings in COBISS General List of Subject Headings
Select pickup location
Pickup location | Material status | Reservation |
---|
Please wait a moment.