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The future of global business : a readerIn the fast-paced world of global business, success is marked by the ability to stay on top of current events, to recognize new trends, and to react quickly to change. This book offers contributions ... by global marketing authorities to help you understand this rapidly changing international environment and respond to opportunities and perils.Type of material - proceedingsPublication and manufacture - New York ; London : Routledge, 2011Language - englishISBN - 978-0-415-80093-8; 978-0-415-80094-5; 978-0-203-87813-2COBISS.SI-ID - 20739302
Other authors
Czinkota, Michael R., 1951- |
Ronkainen, Ilkka A. |
Kotabe, Masaaki, 1954-
Topics
Export marketing |
International business enterprises |
International trade |
globalizacija |
mednarodno poslovanje |
mednarodno trženje |
mednarodna trgovina |
marketing mix |
konkurenčnost |
oblikovanje cene |
trendi |
futurologija |
globalization |
international business |
international marketing |
international trade |
marketing mix |
competitivity |
pricing |
trends |
futurology |
futurology
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EF, Centralna ekonomska knjižnica, Ljubljana |
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Call number – location, accession no. ... |
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· Prosti p. H1 CZINKOTA M. Future of global IN: 000232964 · Prosti p. H1 CZINKOTA M. Future of global IN: 000232964 |
available - outside loan, loan period: 1 months
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Czinkota, Michael R., 1951- | |
Ronkainen, Ilkka A. | |
Kotabe, Masaaki, 1954- |
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