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Nostalgija v TV oglasih in porabnikovo nakupno odločanje : zaključna strokovna naloga visoke poslovne šoleOranič, TanjaType of material - undergraduate thesis ; adult, seriousPublication and manufacture - Ljubljana : [T. Oranič], 2020Language - slovenianCOBISS.SI-ID - 23433219
Author
Oranič, Tanja
Other authors
Kos Koklič, Mateja
Topics
trženje |
vedenje potrošnikov |
psihologija potrošnika |
nakup |
odločanje |
oglaševanje |
oglas |
raziskave |
analiza |
marketing |
consumer behaviour |
consumer psychology |
purchasing |
decision making |
advertising |
advertisement |
research |
analysis
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Skladišče II-12350- 0000003549 IN: 000248003 Skladišče II-12350- 3549 IN: 000248003 |
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Oranič, Tanja | |
Kos Koklič, Mateja | 24395 |
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