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Vpliv spremembe embalaže na zaznavanje blagovne znamke Teekanne in nakupno odločanje : magistrsko deloHoman, EvaType of material - master's thesis ; adult, seriousPublication and manufacture - Ljubljana : [E. Homan], 2020Language - slovenianCOBISS.SI-ID - 23953155
Author
Homan, Eva
Other authors
Žabkar, Vesna
Topics
trženje |
poslovno komuniciranje |
embalaža |
blagovne znamke |
vedenje potrošnikov |
nakup |
odločanje |
case study |
Teekanne |
marketing |
business communication |
packaging |
brands |
consumer behaviour |
purchasing |
decision making |
case study |
Teekanne
Call number – location, accession no. ... |
Copy status | Reservation |
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Skladišče II-3524- 0000007715 IN: 000248025 Skladišče II-3524- 7715 IN: 000248025 |
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Homan, Eva | |
Žabkar, Vesna | 15495 |
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