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Principles of marketing [Elektronski vir]Kotler, Philip, 1931- ; Armstrong, Gary M., Dr.Type of material - textbook ; adult, seriousEdition - 18th, global ed.Publication and manufacture - Harlow (Essex) : Pearson Education, cop. 2021Language - englishISBN - 978-1-292-34120-0COBISS.SI-ID - 48881667
Author
Kotler, Philip, 1931- |
Armstrong, Gary M., Dr.
Other authors
Opresnik, Marc Oliver
Topics
trženje |
poslovno komuniciranje |
strategija trženja |
vedenje potrošnikov |
nakup |
odločanje |
blagovne znamke |
informacijska tehnologija |
družbena omrežja |
eknjige EF |
marketing |
business communication |
marketing strategy |
consumer behaviour |
purchasing |
decision mmaking |
brands |
information technology |
social networks |
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Kotler, Philip, 1931- | ![]() |
Armstrong, Gary M., Dr. | ![]() |
Opresnik, Marc Oliver | ![]() |
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