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  • Services marketing [Elektronski vir] : people, technology, strategy
    Lovelock, Christopher H. ; Wirtz, Jochen
    Type of material - e-book ; adult, serious
    Edition - 7th ed., global ed.
    Publication and manufacture - Boston [etc.] : Pearson, cop. 2011
    Language - english
    ISBN - 978-1-29-201424-1
    COBISS.SI-ID - 53089539