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Consumer behavior : concepts and applicationsLoudon, David L. ; Della, Bitta Albert J.Type of material - scient. monogr.Publication and manufacture - New York [etc.] : McGraw-Hill, 1979Language - englishISBN - 0-07-038753-2COBISS.SI-ID - 5664230
Author
Loudon, David L. |
Della, Bitta Albert J.
Topics
trženje |
potrošnik |
psihologija potrošnika |
sociološki vidik |
okolje |
kultura |
etika |
socialni vidik |
družina |
izobrazba |
motiviranje |
psihologija osebnosti |
odločanje |
informacije |
vrednotenje |
trženje |
trg |
segmentacija |
marketing |
consumer |
consumer psychology |
sociological aspect |
environment |
culture |
ethics |
social aspects |
family |
education |
motivation |
psychology of personality |
decision making |
information |
valuation |
marketing |
market |
segmentation
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Skladišče 0000036673 IN: 000157753 Skladišče 36673 IN: 000157753 |
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