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Principles of marketingKotler, Philip, 1931- ; Armstrong, Gary M., Dr.Type of material - textbook ; adult, seriousEdition - 13th ed., global ed.Publication and manufacture - Upper Saddle River [etc.] : Pearson, cop. 2010Language - englishISBN - 978-0-13-700669-4; 0-13-700669-1; 978-0-13-509659-8COBISS.SI-ID - 6635539
Author
Kotler, Philip, 1931- |
Armstrong, Gary M., Dr.
Topics
trženje |
poslovno komuniciranje |
strategija trženja |
tržne raziskave |
vzajemno trženje |
okolje |
vedenje potrošnikov |
konkurenčne prednosti |
proizvodi |
blagovne znamke |
družbena odgovornost |
etika |
etika |
marketing |
business communication |
marketing strategy |
market research |
relationship marketing |
environment |
consumer behaviour |
competitive advantage |
products |
trademarks |
social responsibility |
ethics |
ethics
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EF, Centralna ekonomska knjižnica, Ljubljana |
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· Prosti p. Š G1 KOTLER P. Principles of IN: 000231283 · Prosti p. Š G1 KOTLER P. Principles of IN: 000231283 |
available - outside loan, loan period: 1 months
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Študijsko g. Š G1 KOTLER P. Principles of IN: 000231282 Študijsko g. Š G1 KOTLER P. Principles of IN: 000231282 |
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· Prosti p. G1 KOTLER P. Principles of IN: 000228371 · Prosti p. G1 KOTLER P. Principles of IN: 000228371 |
on loan - outside loan, due date: not specified
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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Kotler, Philip, 1931- | ![]() |
Armstrong, Gary M., Dr. | ![]() |
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