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Basic marketing researchChurchill, Gilbert A., jr.Type of material - textbook ; adult, seriousEdition - 4th ed.Publication and manufacture - Forth Worth (TX) [etc.] : The Dryden Press, cop. 2001Language - englishISBN - 0-03-021104-2COBISS.SI-ID - 7251249
Author
Churchill, Gilbert A., jr.
Topics
Bayes, Thomas, Angleški matematik, 1702-1761 |
Bayesova pravila |
Bayesian metoda |
Fisher, Franklin M. |
Prices |
Indexes |
Fisher, Franklin M. |
Cenovna politika |
Indeksiranje |
Kolmogorov, Andrej Nikolaevič |
Kolmogorov-Smirnov test |
Preizkus Kolmogorova |
Smirnov, Nikolaj Vasil'evič |
Kolmogorov-Smirnov test |
Preizkus Smirnova |
Fisher, Irving, Matematik |
Teoremi |
Teorija verjetnosti |
Cochran, William G. |
Možnosti |
Zunanji faktorji odločanja |
Cochran, William G. |
Estimacija |
Spreminjanje |
Marketing research |
Sampling (Statistics) |
Tržne raziskave |
Analiza podatkov |
Podatkovne zbirke |
Učbeniki za visoke šole |
Tržne raziskave |
Zbiranje podatkov |
Slučajni procesi |
Učbeniki za visoke šole |
Tržne raziskave |
Marketinški procesi |
Formacije |
Učbeniki za visoke šole |
Tržne raziskave |
Determinante |
Kompleksnost |
Učbeniki za visoke šole |
Tržne raziskave |
Raziskovalni projekti |
Metodologija raziskav |
Študije primerov |
Analiza podatkov |
Preliminarni podatki |
Neparametrični modeli |
Učbeniki za visoke šole |
trženje |
tržne raziskave |
definicija |
odločanje |
poslovne odločitve |
metode |
podatki |
oblikovanje |
ankete |
vzorci |
vzorčenje |
razvrščanje v skupine |
podatki |
struktura |
baze podatkov |
statistika |
matematična statistika |
raziskovalno delo |
metode |
metodologija |
prebivalstvo |
analiza |
tržna analiza |
case study |
marketing |
market research |
definition |
decision making |
business decisions |
methods |
data |
modelling |
questionnairies |
samples |
sampling |
cluster analysis |
data |
structure |
data base |
statistics |
mathematical statistics |
research work |
methods |
methodology |
population |
analysis |
market analysis |
case study |
case study
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