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International marketing : a global perspectiveMühlbacher, Hans, 1949- ; Leihs, Helmuth ; Dahringer, LeeType of material - textbookEdition - 3rd ed.Publication and manufacture - London [etc.] : Thomson Learning, 2006Language - englishISBN - 1-84480-132-2; 978-1-84480-132-9COBISS.SI-ID - 8856860
Author
Mühlbacher, Hans, 1949- |
Leihs, Helmuth |
Dahringer, Lee
Topics
Export marketing |
Management |
International market |
Management |
Mednarodni marketing |
Marketinška strategija |
Tuja tržišča |
Učbeniki za visoke šole |
Mednarodni marketing |
Motivacija |
KUlturno okolje |
Učbeniki za visoke šole |
Mednarodni marketing |
Management sistemi |
Konkurenčna prednost |
Priročniki |
Mednarodni marketing |
Proizvodni procesi |
Mednarodno upravljanje |
Učbeniki za visoke šole |
Trg |
Globalna strategija |
Tržna vrednost |
Učbeniki za visoke šole |
Trg |
Potenciali |
Okoljska kultura |
Priročniki |
Globalna analiza |
Mednarodno poslovanje |
Mednarodna konkurenca |
Učbeniki za visoke šole |
Globalna analiza |
Gospodarski položaj |
Determinante |
Priročniki |
mednarodno trženje |
globalizacija |
trendi |
motiviranje |
strategija trženja |
tržni mehanizem |
tržno planiranje |
uspešnost poslovanja |
poslovno okolje |
kultura podjetja |
inteligenca |
vrednotenje |
ocene |
konkurenčnost |
konkurenčne prednosti |
odločanje |
management |
uravnotežen razvoj |
pozicioniranje proizvoda |
distribucija |
logistika |
mednarodna trgovina |
prodaja |
cena |
international marketing |
globalization |
trends |
motivation |
marketing strategy |
market mechanism |
market planning |
business efficiency |
business environment |
corporate culture |
intelligence |
valuation |
evaluation |
competitivity |
competitive advantage |
decision making |
management |
sustainable development |
positioning |
distribution |
logistics |
international trade |
sales |
price |
price
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EF, Centralna ekonomska knjižnica, Ljubljana |
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· Prosti p. Š G1 MÜHLBACHER H. International marketing IN: 000218183 · Prosti p. Š G1 MÜHLBACHER H. International marketing IN: 000218183 |
available - outside loan, loan period: 1 months
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· Prosti p. Š G1 MÜHLBACHER H. International marketing IN: 000218193 · Prosti p. Š G1 MÜHLBACHER H. International marketing IN: 000218193 |
available - outside loan, loan period: 1 months
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· Prosti p. Š G1 MÜHLBACHER H. International marketing IN: 000218185 · Prosti p. Š G1 MÜHLBACHER H. International marketing IN: 000218185 |
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· Prosti p. Š G1 MÜHLBACHER H. International marketing IN: 000218187 · Prosti p. Š G1 MÜHLBACHER H. International marketing IN: 000218187 |
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Študijsko g. Š G1 MÜHLBACHER H. International marketing IN: 000218182 Študijsko g. Š G1 MÜHLBACHER H. International marketing IN: 000218182 |
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· Prosti p. Š G1 MÜHLBACHER H. International marketing IN: 000218188 · Prosti p. Š G1 MÜHLBACHER H. International marketing IN: 000218188 |
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Skladišče II 0000015046 IN: 000218181 Skladišče II 15046 IN: 000218181 |
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Mühlbacher, Hans, 1949- | |
Leihs, Helmuth | |
Dahringer, Lee |
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