Central Technological Library of the University of Ljubljana (CTK)
13.
Zdravstvene trditve na živilih in prehranskih dopolnilih = Health claims on food products and food supplements
Pravst, Igor ; Kušar, Anita, 1976-
Označevanje živil in prehranskih dopolnil z zdravstvenimi trditvami je prostovoljno, vendar v praksi zelo pogosto uporabljeno saj je pomembno marketinško orodje. Potrošniki namreč izdelke, ki se ...oglašujejo z zdravstvenimi trditvami, v primerjavi z izdelki, ki niso tako označeni, tahko dojemajo kot koristnejše za zdravje. Pri tem lahko pride do zavajanja potrošnika, kar je treba preprečiti. Poleg etike poslovnih praks so podlaga za to zakonski predpisi. V ta namen od leta 2000 na ravni Evropske skupnosti aktivno poteka harmonizacija zakonodaje. Pomembna dopolnitev zakonodaje za ureditev področja je v letošnjem letu sprejet Seznam dovoljenih zdravstvenih trditev. Zakonodajno ostala nerešena le še uporaba zdravstvenih trditev za rastline in rasninske dele.
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