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Direktni marketing : koncepti in metodeStarman, Danijel, 1962- ; Hribar, Jože, 1947-Type of material - textbook ; adult, seriousEdition - 1. natisPublication and manufacture - Ljubljana : Gospodarski vestnik, 1994Language - slovenianISBN - 86-7061-084-1COBISS.SI-ID - 38380800
Author
Starman, Danijel, 1962- |
Hribar, Jože, 1947-
Other authors
Rojšek, Iča |
Žveglič, Marjan
Topics
Marketing, direktni |
Strategija |
Priročniki |
direktno trženje |
trženje |
trgovina |
prodaja |
konkurenčnost |
marketing mix |
cena |
prodajno mesto |
tržne poti |
etika |
ekonomski vidik |
promocija |
ekonomska propaganda |
direct selling |
marketing |
trade |
sales |
competitivity |
marketing mix |
price |
sales outlet |
marketing channels |
ethics |
economic aspect |
sales promotion |
advertising
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Central Technological Library of the University of Ljubljana |
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Call number – location, accession no. ... |
Copy status |
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0000203304 Skladišče IN: 199401150 203304 Skladišče IN: 199401150 |
available - outside loan, loan period: 14 days
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Starman, Danijel, 1962- | 11976 |
Hribar, Jože, 1947- | ![]() |
Rojšek, Iča | 03667 |
Žveglič, Marjan | ![]() |
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