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Competitive success : how branding adds valueDavis, John, 17.2.1960-Type of material - profess. monogrPublication and manufacture - Chichester (UK) : J. Wiley, 2010Language - englishISBN - 978-0-470-99822-9; 0-470-99822-9COBISS.SI-ID - 10145308
Author
Davis, John, 17.2.1960-
Topics
Brand name products |
Brand name products |
Business-to-Business companies |
Handbooks, manuals, etc |
Brand name products |
Distinction |
Handbooks, manuals, etc |
Branding (Marketing) |
Marketing |
Brands |
Marketing management |
Leadership |
Blagovne znamke |
Vrednostna analiza |
Konkurenčna sposobnost |
Priročniki |
Blagovne znamke |
Vrednotenje izdelkov |
Portfolio analiza |
Priročniki |
Blagovne znamke |
Prepoznavanje izdelkov |
Uvajanje novega izdelka na trg |
Priročniki |
Potrošniki |
Umeščanje izdelka |
Izkušnje |
Priročniki |
Tržno komuniciranje |
Marketinška strategija |
Timska naravnanost |
Priročniki |
Blagovne znamke |
Potrošniški interesi |
Poslovna uspešnost |
Priročniki |
blagovne znamke |
dodana vrednost |
konkurenčnost |
portfolio |
prednost |
uspešnost poslovanja |
podjetje |
poslovno okolje |
empirične raziskave |
družbe |
kultura |
potrošnik |
rešitve |
zadovoljstvo |
segmentacija |
teamsko delo |
priložnosti |
cene |
razlike |
poslovno komuniciranje |
proizvodi |
izdelki |
politika izdelka |
vrednost |
vrednotenje |
tržne raziskave |
povezanost |
spremembe |
struktura |
razvoj |
predstava |
meritve |
vodenje |
procesi
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658.6 DAVIS J. Competitive 658.6 DAVIS J. Competitive |
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Database name | Field | Year |
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Davis, John, 17.2.1960- | ![]() |
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