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Beating the commodity trap : how to maximize your competitive position and increase your pricing powerD'Aveni, Richard A., 1953-Type of material - profess. monogrPublication and manufacture - Boston (Mass.) : Harvard Business Press, cop. 2010Language - englishISBN - 978-1-4221-0315-9; 1-4221-0315-3COBISS.SI-ID - 10167324
Author
D'Aveni, Richard A., 1953-
Topics
Commercial products |
Consumption (Economics) |
Strategic planning |
Competition |
Potrošnja |
Blago in storitve |
Konkurenčni procesi |
Priročniki |
Konkurenčna sposobnost |
Ekonomska moč |
Eskalatorji |
Priročniki |
Konkurenčna sposobnost |
Poslovna uspešnost |
Odločitvena drevesa |
Priročniki |
Konkurenčnost |
Pozicijska analiza |
Vodstvena dejavnost |
Priročniki |
blago |
poraba |
potrošnik |
vodenje |
trg |
moč |
konkurenca |
konkurenčnost |
pozicioniranje |
cene |
odločanje |
cost benefit analiza |
proizvodi |
dobrine |
kvaliteta |
zagotavljanje kvalitete |
družbe |
blagovne znamke |
uspešnost poslovanja |
uporabniki
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Faculty of Economics and Business, Maribor |
available - outside loan, loan period: 30 days
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330.5 D'AVENI R. Beating 330.5 D'AVENI R. Beating |
available - outside loan, loan period: 30 days
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Shelf entry
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Database name | Field | Year |
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D'Aveni, Richard A., 1953- |
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