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Marketing researchAaker, David A., 1938- ...Type of material - textbookEdition - 10th ed., international student versionPublication and manufacture - Hoboken (N.J.) : J. Wiley, cop. 2011Language - englishISBN - 978-0-470-52461-9; 0-470-52461-8COBISS.SI-ID - 10223388
Author
Aaker, David A., 1938- |
Kumar, Vineet, 1958- |
Day, George S. |
Leone, Robert P., univ. prof.
Topics
Marketing research |
Marketing |
Handbooks, manuals, etc |
Market analysis |
Market research |
Methods |
Factoring |
Tržne raziskave |
Prodajne metode |
Informacijske storitve |
Učbeniki za visoke šole |
Tržne raziskave |
Poslovne odločitve |
Marketinška strategija |
Učbeniki za visoke šole |
Marketing |
Poslovna strategija |
Podatkovne baze |
Priročniki |
Marketing |
Podatkovne zbirke |
Aplikativni programi |
Priročniki |
tržne raziskave |
tržna analiza |
marketing |
trženje |
metode |
vzorčenje |
podatkovne strukture |
pospeševanje prodaje |
strategija trženja |
poslovne odločitve |
novi proizvodi |
design |
case study |
primeri |
informacije |
podatki |
analiza |
korelacije |
regresijske analize |
faktorska analiza |
baze podatkov |
uporaba računalnika |
informacijski viri |
internet |
računalniške mreže |
aplikacija
Reserve material at the desired pickup location.
Pickup location |
Material status | Reservation |
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Faculty of Economics and Business, Maribor |
available - outside loan, loan period: 30 days
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Call number – location, accession no. ... |
Copy status |
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339.13 MARKETING Research 11 a 339.13 MARKETING Research 11 a |
available - outside loan, loan period: 30 days
|
339.13 MARKETING Research 11 339.13 MARKETING Research 11 |
on loan - outside loan, due date: not specified
|
Shelf entry
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Aaker, David A., 1938- | |
Kumar, Vineet, 1958- | |
Day, George S. | |
Leone, Robert P., univ. prof. |
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