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Faculty of Economics and Business, Maribor (EPF)
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  • Use of social network for business in public relations
    Jerman, Damjana, 1972- ; Završnik, Bruno
    Before the development of the Internet, there were only a few major media outlets that organizations could use to reach their target audiences. Subsequently, public relations practitioners were able ... to carefully control all forms of communication. The arrival of new media in the past few years has posed an array of new opportunities but also threats. The public has developed a need to access news and information practically before it exists, and so there is a growing desire to find out what's new via social network sites. With the introduction of social networks, business organizations should identify those social networks representing their target audiences; they should control and participate in them. This chapter describes basic characteristics of social networks and their role for public relations.
    Source: Handbook of research on enterprise 2.0 : technological, social, and organizational dimensions (Str. 147-161)
    Type of material - article, component part ; adult, serious
    Publish date - 2014
    Language - english
    COBISS.SI-ID - 11498780

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