Multilatinas : strategies for internationalisation

Faculty of Economics and Business, Maribor (EPF)

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Multilatinas : strategies for internationalisation

"The challenges faced by Latin American multinational companies, or multilatinas, often require unique strategies tailored to a demanding global environment. This book studies the strategies of ... internationalism exercised by large multilatinas, offering the first systematic, quantitative effort to examine the pattern of their international investments within the context of their competitive position in the domestic market. Multilatinas uncovers common strategies among sixty-two multilatinas from six countries, and emphasizes the unique challenges they face, as well as the diversity of their organizational resources. It also brings the institutional environment of Latin American countries to the fore, assessing its role as an essential component in understanding internationalization decisions. Finally, the book studies the role of non-market organizational resources such as bribes, negotiations and favours in business strategies. Multilatinas is an invaluable read for students, scholars, practitioners and executives studying Latin America's place in international business"--

Type of material - book ; adult, serious

Publication and manufacture - Cambridge [etc.] : Cambridge University Press, cop. 2018

Language - english

ISBN - 978-1-107-13004-3; 1-107-13004-2; 978-1-107-56213-4; 1-107-56213-9

COBISS.SI-ID - 13290780

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Other authors
Andonova, Veneta | Losada-Otálora, Mauricio

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Faculty of Economics and Business, Maribor	available - outside loan, loan period: 30 days

Call number – location, accession no. ...	Copy status
339.9 MULTILATINAS 339.9 MULTILATINAS	available - outside loan, loan period: 30 days

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Andonova, Veneta
Losada-Otálora, Mauricio

Source: Personal bibliographies and: SICRIS

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