Faculty of Economics and Business, Maribor (EPF)
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The financial times guide to social media strategy : boost your business, manage risk and develop your personal brandThomas, Martin, marketingSocial media is transforming customer service, market research, recruitment, campaigning and internal communications and encouraging the development of alternative business models and new corporate ... structures. There has never been a more important time for every business professional to understand its power, potential and pitfalls, but although you might recognise its growing importance, few business people have the knowledge, skills and confidence to make the most of the opportunity. Without a clear understanding of social media and a strategy for you and your business, you risk being exposed and ill-preparedType of material - book ; adult, seriousEdition - First edition.Publication and manufacture - Harlow, United Kingdom : Pearson Education Limited, 2018Language - englishISBN - 978-1-292-23482-3; 1-292-23482-2COBISS.SI-ID - 13573404
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Faculty of Economics and Business, Maribor |
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659.4 THOMAS M. Financial 659.4 THOMAS M. Financial |
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