Faculty of Economics and Business, Maribor (EPF)
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Trženje na podlagi odnosov kot vir doseganja konkurenčnih prednosti podjetij na mednarodnih trgihMakovec Brenčič, MajaV članku razpravlja avtorica o pomenu trženja na podlagi odnosov (angl. relationship marketing) kot vira konkurenčnih prednosti podjetij, ki delujejo na mednarodnih trgih. Pri tem predstavlja ... povezanost trženja na podlagi odnosov s teorijo virov kot osnovo razvoja dejavnikov konkurenčnih prednosti. Na podlagi opravljenih raziskav v slovenskem prostoru ocenjuje razvoj in udejanjanje tovrstnih trženjskih odnosov za slovenska mednarodno delujoča podjetja. Raziskave namreč kažejo, da podjetja, ki razpoznavajo osnovne sestavine trženja na podlagi odnosov kot vire konkurenčnih prednosti, dosegajo tudi večjo prepoznavnost, obstoj in uporabo le-teh na mednarodnih trgih, obenem pa tudi večjo dobičkonosnost.Source: Naše gospodarstvo : revija za aktualna gospodarska vprašanja = Our economy : review of current problems in economics. - ISSN 0547-3101 (Let. 49, št. 5/6, 2003, str. 543-552)Type of material - article, component partPublish date - 2003Language - slovenianCOBISS.SI-ID - 14406886
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source: Naše gospodarstvo : revija za aktualna gospodarska vprašanja = Our economy : review of current problems in economics. - ISSN 0547-3101 (Let. 49, št. 5/6, 2003, str. 543-552)
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Makovec Brenčič, Maja | 15496 |
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