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Marketing as strategy : understanding the CEO's agenda for driving growth and innovationKumar, NirmalyaType of material - profess. monogrPublication and manufacture - Boston (Mass.) : Harvard Business School Press, cop. 2004Language - englishISBN - 1-59139-210-1COBISS.SI-ID - 14983142
Author
Kumar, Nirmalya
Other authors
Kotler, Philip, 1931-
Topics
Marketing |
Strategic planning |
Chief Executive Officers |
Marketing strategy |
Agenda |
Marketing |
Vodstveni delavci |
Marketinška strategija |
Priročniki |
Marketing |
Distribuirani sistemi |
Prodajni kanali |
Priročniki |
trženje |
marketing |
transformacija |
trg |
segmentacija |
prodaja |
strategija trženja |
strateško planiranje |
distribucija |
tržne poti |
blagovne znamke |
poslovodni delavci |
globalizacija |
marketing |
transformation |
market |
segmentation |
marketing strategy |
selling |
strategic planning |
distribution |
marketing channels |
trademarks |
managing workers |
globalization |
globalization
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Faculty of Economics and Business, Maribor |
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339.13 KUMAR N. Marketing 339.13 KUMAR N. Marketing |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Kumar, Nirmalya | ![]() |
Kotler, Philip, 1931- | ![]() |
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