Marketing as strategy : understanding the CEO's agenda for driving growth and innovation

Faculty of Economics and Business, Maribor (EPF)

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Marketing as strategy : understanding the CEO's agenda for driving growth and innovation

Kumar, Nirmalya

Type of material - profess. monogr

Publication and manufacture - Boston (Mass.) : Harvard Business School Press, cop. 2004

Language - english

ISBN - 1-59139-210-1

COBISS.SI-ID - 14983142

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Author
Kumar, Nirmalya

Other authors
Kotler, Philip, 1931-

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Faculty of Economics and Business, Maribor	available - outside loan, loan period: 30 days

Call number – location, accession no. ...	Copy status
339.13 KUMAR N. Marketing 339.13 KUMAR N. Marketing	available - outside loan, loan period: 30 days

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Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Kumar, Nirmalya
Kotler, Philip, 1931-

Source: Personal bibliographies and: SICRIS

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