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Services marketing managementMudie, Peter, Prof. ; Pirrie, Angela, marketing direktorType of material - textbookEdition - 3rd ed.Publication and manufacture - Amsterdam [etc.] : Elsevier ; Oxford (UK) ; Boston (Mass.) [etc.] : Butterworth-Heinemann, 2006Language - englishISBN - 0-7506-6674-9; 978-0-7506-6674-9COBISS.SI-ID - 1772247
Author
Mudie, Peter, Prof. |
Pirrie, Angela, marketing direktor
Topics
Service industries |
Marketing |
Service industries |
Management |
Marketing |
Customer services |
Marketing |
Management |
Storitve |
Storitvene dejavnosti |
Tržno komuniciranje |
Učbeniki za visoke šole |
Storitve |
Storitveni sektor |
Trženjski splet |
Učbeniki za visoke šole |
Kadrovanje |
Kadrovski management |
Vodstveni delavci |
Učbeniki za visoke šole |
Potrošnja |
Potrošniški interesi |
Zadovoljevanje |
Učbeniki za visoke šole |
trženje |
marketing |
strategija trženja |
management |
storitve |
servisi |
organiziranost |
vrednost |
ponudba |
povpraševanje |
design |
predstava |
promocija |
blagovne znamke |
marketinški splet |
prodaja |
pospeševanje prodaje |
kvaliteta |
zagotavljanje kvalitete |
marketing mix |
kontrola |
vedenje |
psihologija potrošnika |
potrošnik |
čustva |
učbeniki
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Faculty of Economics and Business, Maribor |
available - outside loan, loan period: 30 days
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Call number – location, accession no. ... |
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339.13 MUDIE P. Services 339.13 MUDIE P. Services |
available - outside loan, loan period: 30 days
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Shelf entry
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Database name | Field | Year |
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Mudie, Peter, Prof. | |
Pirrie, Angela, marketing direktor |
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