-
From brand vision to brand evaluation : the strategic process of growing and strengthening brandsDe Chernatony, L.Type of material - bookEdition - 2nd ed.Publication and manufacture - Amsterdam [etc.] : Elsevier ; Boston (Mass.) [etc.] ; Oxford (UK) : Butterworth-Heinemann, 2006Language - englishISBN - 0-7506-6749-4; 978-0-7506-6749-4COBISS.SI-ID - 1773015
Author
De Chernatony, L.
Other authors
The Chartered Institute of Marketing |
London
Topics
Brand name products |
Trademarks |
Product management |
Blagovne znamke |
Zaščitna imena |
Industrijski izdelki |
Marketing, industrijski |
Kreativne sposobnosti |
Zaščitne znamke |
Priročniki |
Blagovne znamke |
Zaščitna imena |
Proizvodi |
Priročniki |
Potrošniki |
Potrošniška družba |
Potrošniški interesi |
Priročniki |
Potrošniki |
Zadovoljevanje |
Priročniki |
blagovne znamke |
izdelki |
proizvodi |
predstava |
image |
vizija |
imena |
upravljanje |
podjetje |
kultura podjetja |
reklama |
storitve |
ustvarjalnost |
kreativnost |
komuniciranje |
elektronsko poslovanje |
tržne raziskave |
strateški management |
poslovna politika |
celovita kvaliteta |
proizvodi |
oblikovanje |
management |
organizacijska kultura |
cilj |
poslovno okolje |
predstava |
nabava |
potrošnik |
psihologija potrošnika |
uspešnost poslovanja |
trg |
uspešnost |
marketing |
trženje |
poslovna psihologija |
vrednote |
tržno planiranje |
enterprises |
products |
services |
corporate culture |
trademarks |
image |
vision |
image |
management |
valuation |
valuation
![loading ... loading ...](themes/default/img/ajax-loading.gif)
Reserve material at the desired pickup location.
Pickup location |
Material status | Reservation |
---|---|---|
Faculty of Economics and Business, Maribor |
available - outside loan, loan period: 30 days
|
Call number – location, accession no. ... |
Copy status |
---|---|
658.6 DE CHERNATONY L. From 658.6 DE CHERNATONY L. From |
available - outside loan, loan period: 30 days
|
![loading ... loading ...](themes/default/img/ajax-loading.gif)
![loading ... loading ...](themes/default/img/ajax-loading.gif)
![loading ... loading ...](themes/default/img/ajax-loading.gif)
Shelf entry
Permalink
- URL:
Impact factor
Access to the JCR database is permitted only to users from Slovenia. Your current IP address is not on the list of IP addresses with access permission, and authentication with the relevant AAI accout is required.
Year | Impact factor | Edition | Category | Classification | ||||
---|---|---|---|---|---|---|---|---|
JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
Select the library membership card:
DRS, in which the journal is indexed
Database name | Field | Year |
---|
Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
---|---|
De Chernatony, L. | ![]() |
Select pickup location:
Material pickup by post
Notification
Subject headings in COBISS General List of Subject Headings
Select pickup location
Pickup location | Material status | Reservation |
---|
Please wait a moment.