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Rethinking marketing : towards critical marketing accountingsType of material - proceedingsPublication and manufacture - London ; Thousand Oaks (CA) ; New Delhi : Sage, 1999Language - englishISBN - 0-8039-7490-6; 0-8039-7491-4COBISS.SI-ID - 18607453
Other authors
Brownline, Douglas |
Saren, Mike |
Wensley, Robin |
Whittington, Richard
Topics
Marketing |
Tržna miselnost |
Kritično mišljenje |
Potrošniška družba |
Profesionalizacija |
Zborniki |
Mišljenje |
Filozofija trženja |
Redefinicija |
Potrošniški interesi |
Poklicne kvalifikacije |
Zborniki |
marketing |
trženje |
marketer |
tržniki |
definicija |
kritika |
paradoksi |
komuniciranje |
potrošnik |
družba |
poslovna etika |
poklicna uspešnost |
pedagogika |
konkurenčnost |
tržne raziskave |
vedenje |
postmodernizem |
tržno gospodarstvo |
marketing |
consumer society |
business ethics |
market research |
consumer |
behavior |
postmodernity |
market economy
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