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  • Marketing culture in secondary schools : the Slovenian case study [Elektronski vir]
    Trnavčevič, Anita ...
    Over the last decades, national education systems worldwide have been developing strategies and tools with a view to making schools responsive and proactive in rapidly changing and unstable ... environments. The question, however, is whether said schools have developed the marketing culture and how we can asses it. The purpose of this paper is primarily to present the features of the marketing culture in general, secondly, to consider the indicators of the marketing culture and, thirdly, to discuss the findings of the pilot study that we conducted in the period from January to May 2006. The data obtained at secondary schools are still being processed and will be presented at the 2006 MIC conference in Portorož.
    Source: Advancing business and management in knowledge-based society [Elektronski vir] : proceedings of the 7th International Conference of the Faculty of Management Koper, University of Primorska, 23-25 November 2006, Portorož, Slovenia (Str. 1415-1424)
    Type of material - conference contribution ; adult, serious
    Publish date - 2006
    Language - english
    COBISS.SI-ID - 1870039

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