Marketing scales handbook : a compilation of multi-item measures

Faculty of Economics and Business, Maribor (EPF)

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Marketing scales handbook : a compilation of multi-item measures

Bruner, Gordon C., 1954- ; Hensel, Paul J., univ. prof.

Type of material - handbook

Publication and manufacture - Chicago (Ill.) : American Marketing Association, 1992

Language - english

ISBN - 0-87757-226-7

COBISS.SI-ID - 2247196

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Bruner, Gordon C., 1954- | Hensel, Paul J., univ. prof.

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Č 339.13 BRUNER G. Marketing	available - reading room

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Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Bruner, Gordon C., 1954-
Hensel, Paul J., univ. prof.

Source: Personal bibliographies and: SICRIS

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