Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

Faculty of Economics and Business, Maribor (EPF)

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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

Type of material - handbook ; adult, serious

Edition - 3rd ed.

Publication and manufacture - Los Angeles [etc.] : Sage, cop. 2011

Language - english

ISBN - 978-1-4129-8018-0

COBISS.SI-ID - 30176349

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Other authors
Bearden, William O., 1945- | Netemeyer, Richard G., 1956- | Haws, Kelly L.

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Call number – location, accession no. ...	Copy status	Reservation
658.8 HANDBOOK Scales 658.8 HANDBOOK Scales	on loan - outside loan, due date: not specified

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Year	JCR	SNIP	JCR	SNIP	JCR	SNIP	JCR	SNIP

Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Bearden, William O., 1945-
Netemeyer, Richard G., 1956-
Haws, Kelly L.

Source: Personal bibliographies and: SICRIS

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