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Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development successSchultz, Mike, 1974- ; Doerr, John E.Type of material - handbookPublication and manufacture - Hoboken : J. Wiley & Sons, cop. 2009Language - englishISBN - 978-0-470-43899-2COBISS.SI-ID - 33505029
Author
Schultz, Mike, 1974- |
Doerr, John E.
Topics
Service industries |
Marketing |
Branding (Marketing) |
Marketing |
marketing |
trženje |
uspešnost poslovanja |
blagovne znamke |
podjetje |
storitve |
servisi |
razvoj podjetja |
tržno planiranje |
strategija trženja |
nagrajevanje |
organizacijska kultura |
konkurenčnost |
poslovno komuniciranje |
prodaja |
prodajna politika |
medosebni odnosi |
donos
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Material status | Reservation |
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Faculty of Economics and Business, Maribor |
on loan - outside loan, due date: 29.07.2024
Expected to be available after: 30.07.2024 (1. in queue) |
Call number – location, accession no. ... |
Copy status |
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339.13 SCHULTZ M. Professional 339.13 SCHULTZ M. Professional |
on loan - outside loan, due date: 29.07.2024
Expected to be available after: 30.07.2024 (1. in queue) |
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Schultz, Mike, 1974- | ![]() |
Doerr, John E. | ![]() |
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