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American Marketing Association marketing toolbox. Evaluating marketing strengths and weaknessesParmerlee, DavidType of material - handbookPublication and manufacture - Lincolnwood (Ill.) : NTC Business Books ; Chicago : American Marketing Association, cop. 1993Language - englishISBN - 0-8442-3578-4COBISS.SI-ID - 4582428
Author
Parmerlee, David
Other authors
American Marketing Association |
Chicago
Topics
Marketing |
Evalvacija |
Številski sistemi |
Številčne metode |
Stanje |
Priročniki |
Ocenjevanje |
Marketing |
Slabosti |
Škoda |
Pomanjkanje |
Priročniki |
Evalvacija |
Marketinška strategija |
Management |
Podatkovne strukture |
Procesiranje podatkov |
Priročniki |
Marketing |
Ocenjevanje |
Orodja |
Formati podatkov |
Funkcionalna struktura |
Priročniki |
marketing |
trženje |
management |
tržno planiranje |
organizacija dela |
evalvacija |
moč |
škoda |
izgube |
podatki |
formatiranje |
podatkovne strukture |
analiza vrednosti |
tržna analiza |
vrednotenje |
ocenjevanje
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