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Quantitative methods in marketingHooley, Graham J., 1951- ; Hussey, Michael K.Type of material - proceedingsEdition - 2nd ed.Publication and manufacture - London : International Thomson Business Press : ITP International Thomson Publishing ; [Helensburgh (Scotland) : Westburn Publishers], 1999Language - englishISBN - 1-86152-417-XCOBISS.SI-ID - 4671260
Author
Hooley, Graham J., 1951- |
Hussey, Michael K.
Collection
Journal of marketing management. Special issue
Topics
Marketing |
Kvantitativne metode |
Multivariantna analiza |
Raziskovalna poročila |
Potrošniki |
Vedenje |
Merjenje učinkovitosti |
Zanesljivost |
Zborniki |
Članki |
Vzročni modeli |
Marketinška strategija |
Analiza podatkov |
Zborniki |
Članki |
Vzročni modeli |
Kompleksna analiza |
Modifikacije |
Zborniki |
Članki |
Računalništvo |
Obdelava podatkov |
Poti |
Zborniki |
Računalništvo |
Mrežna analiza |
Vzročnost |
Zborniki |
marketing |
trženje |
kvantitativna analiza |
večkriterialno odločanje |
predvidevanje |
struktura |
odločanje |
podpora |
metodologija |
potrošnik |
vedenje |
zaznavanje |
regresijske analize |
vzorčenje |
tržne raziskave |
modeli |
meritve |
multidisciplinarni vidik |
poslovni proces |
reševanje problemov |
obdelava podatkov |
uporaba računalnika |
zborniki |
članki
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Faculty of Economics and Business, Maribor |
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339.13 HOOLEY G. Quantitative a 339.13 HOOLEY G. Quantitative a |
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339.13 HOOLEY G. Quantitative 339.13 HOOLEY G. Quantitative |
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Database name | Field | Year |
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Hooley, Graham J., 1951- | ![]() |
Hussey, Michael K. | ![]() |
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