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The one to one fieldbook : the complete toolkit for implementing a 1to1 marketing programPeppers, Don ; Rogers, Martha, Dr. ; Dorf, BobType of material - handbookPublication and manufacture - New York [etc.] : Currency : Doubleday : Bantam Doubleday Dell, 1999Language - englishISBN - 0-385-49369-XCOBISS.SI-ID - 4717852
Author
Peppers, Don |
Rogers, Martha, Dr. |
Dorf, Bob
Topics
Marketing |
Programiranje |
Priročniki |
Potrošniki |
Zadovoljevanje |
Priročniki |
Potrošniki |
Vedenjski vzorci |
Odnosi z javnostjo |
Priročniki |
Potrošniki |
Komunikacijska tehnika |
Dialogi |
Priročniki |
Poslovna sposobnost |
Scenariji |
Prodajni kanali |
Priročniki |
Poslovna sposobnost |
Organizacija in vodenje |
Reklamna sporočila |
Priročniki |
marketing |
trženje |
programi |
programiranje |
potrošnik |
psihologija potrošnika |
odnosi z javnostjo |
komuniciranje |
ekonomska propaganda |
planiranje poslovanja |
infrastruktura |
tržne poti |
informacijski sistemi |
predvidevanje |
proizvodi |
storitve |
management |
organiziranost |
vodenje |
strokovnjaki |
poslovanje |
odgovornost |
razvoj |
spremembe |
poslovno okolje |
poslovni razgovori |
image |
trg |
segmentacija |
poslovno sodelovanje
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Material status | Reservation |
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Faculty of Economics and Business, Maribor |
available - outside loan, loan period: 30 days
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339.13 PEPPERS D. One 339.13 PEPPERS D. One |
available - outside loan, loan period: 30 days
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Peppers, Don | ![]() |
Rogers, Martha, Dr. | ![]() |
Dorf, Bob | ![]() |
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