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Marketing [Elektronski vir] : student's resource CD-ROMBerkowitz, Eric N. ...Type of material - computer CD, DVD, USBEdition - 6th ed.Publication and manufacture - [Boston [etc.] : Irwin : McGraw-Hill, cop. 2000Language - englishISBN - 0-07-365645-3; 0-07-116830-3; 0-07-234651-5COBISS.SI-ID - 5385244
Author
Berkowitz, Eric N. |
Kerin, Roger A., 1947- |
Hartley, Steven William, Dr. |
Rudelius, William
Other authors
Macromedia
Topics
Marketing |
CD-ROMs |
Marketing |
Potrošniki |
Združene države Amerike |
Učbeniki za visoke šole |
CD-ROMi |
Marketing |
Marketinška strategija |
Združene države Amerike |
Učbeniki za visoke šole |
CD-ROMi |
Marketing |
Marketinški procesi |
Ciljno vodenje |
Združene države Amerike |
Učbeniki za visoke šole |
CD-ROMi |
Marketing |
Tržna miselnost |
Zadovoljevanje |
Združene države Amerike |
Učbeniki za visoke šole |
CD-ROMi |
Marketing |
Tržno komuniciranje |
World Wide Web |
Združene države Amerike |
Učbeniki za visoke šole |
CD-ROMi |
Marketing |
Ključna porazdelitev |
Terminologija |
Združene države Amerike |
Učbeniki za visoke šole |
CD-ROMi |
Svetovni splet |
Računalniške povezave |
Povratna informacija |
CD-ROMi |
marketing |
trženje |
učbeniki |
CD-ROM |
računalniške diskete |
kompaktne plošče |
ZDA |
tržni mehanizem |
izobraževanje |
procesi |
potrošnik |
vedenje |
vrednotenje |
behaviorizem |
vodenje |
poslovna strategija |
vzorčenje |
tržno planiranje |
spremembe |
poslovno okolje |
odgovornost |
družbe |
tržne poti |
trg |
segmentacija |
cilj |
pozicioniranje |
kupci |
interakcije |
elektronsko poslovanje |
računalniške mreže |
WWW |
World Wide Web |
informacije |
novi proizvodi |
storitve |
prodaja |
pospeševanje prodaje |
verige |
ekonomska propaganda |
oglaševanje |
promocija |
odnosi z javnostjo
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Reserve material at the desired pickup location.
Pickup location |
Material status | Reservation |
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Faculty of Economics and Business, Maribor |
available - outside loan, loan period: 30 days
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Call number – location, accession no. ... |
Copy status |
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N 339.13 MARKETING 00,cd N 339.13 MARKETING 00,cd |
available - outside loan, loan period: 30 days
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Berkowitz, Eric N. | ![]() |
Kerin, Roger A., 1947- | ![]() |
Hartley, Steven William, Dr. | ![]() |
Rudelius, William | ![]() |
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