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Consumer behaviour in tourismSwarbrooke, John ; Horner, SusanType of material - textbookEdition - Reprinted 1999Publication and manufacture - Oxford (UK) [etc.] ; Woburn (MA) : Butterworth-Heinemann, 1999Language - englishISBN - 0-7506-3283-6COBISS.SI-ID - 5611036
Author
Swarbrooke, John |
Horner, Susan
Topics
Wensleydale Creamery Company |
Hawes |
Tourism industry |
Cheese experience |
England |
Case studies |
Société Roquefort |
Roqueford-sur-Soulzon |
Tourism industry |
Roquefort cheese |
France |
Case studies |
Tourism |
Consumer behavior |
Tourist trade |
Turistični trg |
Segmentacija trga |
Čezmejno sodelovanje |
Učbeniki za visoke šole |
Turistični trg |
Ukrepi |
Ravnanje |
Učbeniki za visoke šole |
Potrošniki |
Vedenje |
Učbeniki za visoke šole |
Potrošniki |
Psihologija |
Učbeniki za visoke šole |
Potrošniki |
Motivacija |
Učbeniki za visoke šole |
Potrošniki |
Zadovoljevanje |
Učbeniki za visoke šole |
Turisti |
Zelena alternativa |
Obiskovalci |
Učbeniki za visoke šole |
Turisti |
Sprejemanje odločitev |
Marketinška strategija |
Učbeniki za visoke šole |
Japonska |
Turistični trg |
Segmentacija trga |
Študije primerov |
North Yorkshire |
Turistična ponudba |
Prehranjevanje |
Študije primerov |
Las Vegas, Nevada |
Turistična ponudba |
Hotelski turizem |
Študije primerov |
Zahodni svet |
Turistična organiziranost |
Turistične aktivnosti |
Študije primerov |
turizem |
turistična industrija |
potrošnik |
psihologija potrošnika |
tipologija |
vedenje |
motiviranje |
povpraševanje |
zadovoljstvo |
odločanje |
hotelirstvo |
potovanja |
globalizacija |
marketing |
trženje |
marketinški splet |
marketing mix |
tržne raziskave |
Velika Britanija |
ZDA |
zahodna Evropa |
učbeniki |
primeri |
case study
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Faculty of Economics and Business, Maribor |
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338.48 SWARBROOKE J. Consumer 338.48 SWARBROOKE J. Consumer |
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