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Key customers : how to manage them profitablyMcDonald, Malcolm ; Rogers, Beth ; Woodburn, DianaType of material - textbookEdition - Reprinted 2001Publication and manufacture - Oxford (UK) [etc.] : Butterworth-Heinemann, 2001Language - englishISBN - 0-7506-4615-2COBISS.SI-ID - 6093596
Author
McDonald, Malcolm |
Rogers, Beth |
Woodburn, Diana
Other authors
The Chartered Institute of Marketing
Topics
Selling |
Key accounts |
Marketing |
Key accounts |
Practice guidelines |
Management |
Key accounts |
Marketing |
Key accounts |
Case studies |
Marketing |
Key accounts |
Case studies |
Customer services |
Customer relations |
Colected works |
Customer relations |
Case studies |
Company management |
Customer services |
Case studies |
Consumer satisfaction |
Practice guidelines |
Potrošniki |
Pridobivanje |
Ključna porazdelitev |
Učbeniki za nadaljevalno stopnjo |
Potrošniki |
Poslovna uspešnost |
Merjenje učinkovitosti |
Učbeniki za nadaljevalno stopnjo |
Podjetja |
Poslovna uspešnost |
Izziv |
Priročniki |
Potrošniki |
Podobe |
Profit |
Priročniki |
Potrošniki |
Konkurenčna prednost |
Kreativne sposobnosti |
Priročniki |
Potrošniki |
Motivacija |
Priročniki |
Potrošniki |
Zadovoljevanje |
Priročniki |
Potrošniki |
Potrošniški interesi |
Študije primerov |
Ponudbena dokumentacija |
Nabavna politika |
Prodajalci |
Priročniki |
Industrijski marketing |
Poslovni odnosi |
Računi |
Priročniki |
Tržne raziskave |
Vrednostni sistem |
Tržna miselnost |
Učbeniki za nadaljevalno stopnjo |
Trg |
Metode vodenja |
Realizacija |
Učbeniki za nadaljevalno stopnjo |
potrošnik |
zadovoljstvo |
strategija trženja |
trg |
marketing |
trženje |
komercialno poslovanje |
management |
uspešnost poslovanja |
vodstveno računovodstvo |
kupci |
ponudba |
spremembe |
perspektive |
kritika |
strategija |
uporabniki |
tržno planiranje |
organiziranost |
pospeševanje prodaje |
poslovno sodelovanje |
poslovni proces |
partnerstvo |
poslovni odnosi |
vrednotenje |
meritve |
dobiček |
donos |
verige |
management |
manager |
računovodske informacije |
vodenje |
predvidevanje |
prihodnost |
cilj |
sposobnosti |
učbeniki |
priročniki |
primeri |
case study
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