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Marketing : concepts and strategiesDibb, Sally, 1963- ...Type of material - textbook ; adult, seriousEdition - 3rd European ed.Publication and manufacture - Boston (Mass.) ; New York : Houghton Mifflin, cop. 1997Language - englishISBN - 0-395-79005-0COBISS.SI-ID - 6590769
Author
Dibb, Sally, 1963- |
Simkin, Lyndon, 1961- |
Pride, William M. |
Ferrell, O. C., 1943-
Topics
Marketing |
Strategija |
Učbeniki za visoke šole |
Trg |
Segmentacija |
Učbeniki za visoke šole |
Tržni mehanizem |
Potrošniški interesi |
Obnašanje |
Učbeniki za visoke šole |
Potrošniška družba |
Določevanje ciljev |
Pozicijska analiza |
Učbeniki za visoke šole |
Marketing |
Marketinška strategija |
Trženjski splet |
Učbeniki za visoke šole |
Marketing |
Raziskave trga |
Implementacija |
Učbeniki za visoke šole |
Prodaja |
Prodajni kanali |
Prodaja na drobno |
Učbeniki za visoke šole |
Prodajne dejavnosti |
Celostna podoba |
Ciljani skrining |
Učbeniki za visoke šole |
marketing |
tržne raziskave |
strategija trženja |
trženje |
trg |
proizvodi |
distribucija |
tržne poti |
tržni mehanizem |
promocija |
poslovne odločitve |
cene |
upravljanje |
potrošnik |
poraba |
segmentacija |
pozicioniranje |
vrednotenje |
cilj |
uporabniki |
učbeniki
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Faculty of Economics and Business, Maribor |
available - outside loan, loan period: 30 days
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339.13 MARKETING Concepts 97 b 339.13 MARKETING Concepts 97 b |
available - outside loan, loan period: 30 days
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339.13 MARKETING Concepts 97 339.13 MARKETING Concepts 97 |
available - outside loan, loan period: 30 days
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Dibb, Sally, 1963- | ![]() |
Simkin, Lyndon, 1961- | ![]() |
Pride, William M. | ![]() |
Ferrell, O. C., 1943- | ![]() |
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