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Global marketing managementKotabe, Masaaki, 1954- ; Helsen, KristiaanType of material - textbookEdition - 3rd, Wiley international ed.Publication and manufacture - Hoboken (NJ) : J. Wiley, cop. 2004Language - englishISBN - 0-471-45187-8; 0-471-23062-6COBISS.SI-ID - 7451164
Author
Kotabe, Masaaki, 1954- |
Helsen, Kristiaan
Topics
Export marketing |
Management |
Globalization |
Economic conditions |
Export marketing |
Management |
European Union countries |
International business enterprises |
Management |
Customer services |
Customer relations |
Mednarodni marketing |
Globalna strategija |
Marketinška strategija |
Učbeniki za visoke šole |
Izvozni marketing |
Globalna analiza |
Marketinška strategija |
Učbeniki za visoke šole |
Mednarodni marketing |
Ciljani skrining |
Poslovne priložnosti |
Učbeniki za visoke šole |
Mednarodni marketing |
Globalna strategija |
Izvozna politika |
Učbeniki za visoke šole |
Svetovni trg |
Zunanjetrgovinski promet |
Marketinški procesi |
Učbeniki za visoke šole |
Zunanjetrgovinsko poslovanje |
Prosta cona |
Marketinški procesi |
Učbeniki za visoke šole |
Poslovna logistika |
Prodajni kanali |
Komunikacijske mreže |
Učbeniki za visoke šole |
mednarodno trženje |
globalizacija |
marketing |
zunanja trgovina |
mednarodno podjetje |
trženje |
tržni mehanizem |
potrošnik |
strategija trženja |
izvoz |
poslovno okolje |
mednarodna menjava |
management |
prednost |
kultura |
kultura podjetja |
logistika |
nakup |
medkulturna komunikacija |
svetovni trg |
pravna ureditev |
politični odnosi |
konkurenčnost |
operativni management |
mednarodne finance |
devizni tečaji |
internet |
računalniške mreže |
učbeniki |
primeri |
case study
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Faculty of Economics and Business, Maribor |
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339.54 KOTABE M. Global 339.54 KOTABE M. Global |
available - outside loan, loan period: 30 days
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Kotabe, Masaaki, 1954- | ![]() |
Helsen, Kristiaan | ![]() |
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