Services marketing : people, technology, strategy

Faculty of Economics and Business, Maribor (EPF)

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Services marketing : people, technology, strategy

Lovelock, Christopher H. ; Wirtz, Jochen

Type of material - textbook

Edition - 5th, international ed.

Publication and manufacture - Upper Saddle River (New Jersey) : Pearson Education International : Prentice Hall, cop. 2004

Language - english

ISBN - 0-13-126846-5; 0-13-113865-0

COBISS.SI-ID - 7493404

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Lovelock, Christopher H. | Wirtz, Jochen

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Faculty of Economics and Business, Maribor	available - outside loan, loan period: 30 days

Call number – location, accession no. ...	Copy status
339.13 LOVELOCK C. Services 04 b	available - outside loan, loan period: 30 days
339.13 LOVELOCK C. Services 04	available - outside loan, loan period: 30 days
339.13 LOVELOCK C. Services 04 a	on loan - outside loan, due date: 29.07.2024 Expected to be available after: 30.07.2024 (1. in queue)

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Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Lovelock, Christopher H.
Wirtz, Jochen

Source: Personal bibliographies and: SICRIS

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