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Faculty of Economics and Business, Maribor (EPF)
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  • Zemlja podrijetla proizvoda : teorijske osnove za buduće istraživanje
    Ward, S.C. ...
    Beside all other factors, position of products on the world market is determined by the fact that they origin from some country or region. Consumers have different perception of products coming from ... different countries, in spite of the fact that they could be identical in all other characteristics (quality, design, etc.). This fact has to be considered in the process of setting marketing plan and marketing strategies for some specific region and international market.
    Source: Naše gospodarstvo : revija za aktualna gospodarska vprašanja = Our economy : review of current problems in economics. - ISSN 0547-3101 (43, št. 1/2, 1997, str. 29-37)
    Type of material - article, component part
    Publish date - 1997
    Language - croatian
    COBISS.SI-ID - 78199296

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