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Cutting edge advertising : how to create the world's best print for brands in the 21st centuryAitchison, Jim, advertisingType of material - handbookEdition - 2nd ed.Publication and manufacture - Singapore : Pearson Education South Asia ; New York [etc.] : Prentice Hall ; London [etc.] : Pearson Education, 2004Language - englishISBN - 981-244-557-9COBISS.SI-ID - 8251420
Author
Aitchison, Jim, advertising
Topics
Advertising |
Handbooks, manuals, etc |
Advertising |
Psychological aspects |
Oglaševanje |
Nekonvencionalni pristop |
Glas |
Priročniki |
Oglaševanje |
Vizualizacija |
Laži |
Priročniki |
Reklama |
Tiskanje |
Identifikacija |
21.st. |
Študije primerov |
Reklama |
Motivacija za uspešnost |
Časovna perspektiva |
21.st. |
Študije primerov |
Blagovne znamke |
Kreativne sposobnosti |
Konkurenčna prednost |
21.st. |
Študije primerov |
Blagovne znamke |
Razvojne perspektive |
Kritično mišljenje |
21.st. |
Študije primerov |
Marketing |
Marketing miks |
Tržna miselnost |
21.st. |
Priročniki |
Marketing |
Marketinška strategija |
Promocija |
21.st. |
Priročniki |
oglaševanje |
ideje |
kreativnost |
ustvarjalnost |
metodologija |
blagovne znamke |
razvoj |
predvidevanje |
perspektive |
množični mediji |
marketing |
trženje |
ekonomska propaganda |
oglasi |
sredstva javnega obveščanja |
case study |
primeri
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Faculty of Economics and Business, Maribor |
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659.1 AITCHISON J. Cutting 04 659.1 AITCHISON J. Cutting 04 |
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Aitchison, Jim, advertising | ![]() |
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