-
Principles of marketingKotler, Philip, 1931- ; Armstrong, Gary, Dr.Type of material - textbookEdition - 8th, international ed.Publication and manufacture - London [etc.] : Prentice Hall International ; Upper Saddle River (New Jersey) : Prentice-Hall, cop. 1999Language - englishISBN - 0-13-096190-6COBISS.SI-ID - 8269084
Author
Kotler, Philip, 1931- |
Armstrong, Gary, Dr.
Topics
Marketing |
Marketing |
Business-to-Business companies |
Marketing |
Management |
Trženjski splet |
Učbeniki za visoke šole |
Mednarodni marketing |
Globalna strategija |
Računalniška doba |
Učbeniki za visoke šole |
Marketing |
Marketinška strategija |
Marketinški procesi |
Učbeniki za visoke šole |
Marketing |
Strategija |
Tržno komuniciranje |
Učbeniki za visoke šole |
Marketing |
Tržna miselnost |
Potrošniški interesi |
Učbeniki za visoke šole |
Marketing, direktni |
Prodajne tehnike |
Učbeniki za visoke šole |
marketing |
management |
strateško planiranje |
predvidevanje |
trendi |
strategija trženja |
marketinški splet |
marketing mix |
povpraševanje |
meritve |
trženje |
spremembe |
družba |
družbena odgovornost |
potrošnik |
poslovna etika |
poslovno okolje |
psihologija potrošnika |
cilj |
trg |
segmentacija |
pozicioniranje |
konkurenčnost |
prednost |
globalizacija |
tržne raziskave |
kupci |
vedenje |
proizvodi |
storitve |
novi proizvodi |
življenjski cikel |
cene |
promocija |
elektronsko trženje |
elektronsko poslovanje |
distribucija |
ekonomska propaganda |
oglaševanje |
uporaba računalnika |
mednarodno trženje
![loading ... loading ...](themes/default/img/ajax-loading.gif)
Reserve material at the desired pickup location.
Pickup location |
Material status | Reservation |
---|---|---|
Faculty of Economics and Business, Maribor |
available - outside loan, loan period: 30 days
|
Call number – location, accession no. ... |
Copy status |
---|---|
339.13 KOTLER P. Principles 99 339.13 KOTLER P. Principles 99 |
available - outside loan, loan period: 30 days
|
![loading ... loading ...](themes/default/img/ajax-loading.gif)
![loading ... loading ...](themes/default/img/ajax-loading.gif)
![loading ... loading ...](themes/default/img/ajax-loading.gif)
Shelf entry
Permalink
- URL:
Impact factor
Access to the JCR database is permitted only to users from Slovenia. Your current IP address is not on the list of IP addresses with access permission, and authentication with the relevant AAI accout is required.
Year | Impact factor | Edition | Category | Classification | ||||
---|---|---|---|---|---|---|---|---|
JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
Select the library membership card:
DRS, in which the journal is indexed
Database name | Field | Year |
---|
Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
---|---|
Kotler, Philip, 1931- | ![]() |
Armstrong, Gary, Dr. | ![]() |
Select pickup location:
Material pickup by post
Notification
Subject headings in COBISS General List of Subject Headings
Select pickup location
Pickup location | Material status | Reservation |
---|
Please wait a moment.